Laurent Muzellec

Laurent Muzellec is Professor at Trinity Business School, Dublin, where he is founder and director of the Trinity Centre for Digital Business as well as the M.Sc. in Digital Marketing Strategy. He advises senior managers and talks to audiences worldwide on digital opportunities. Laurent’s research focuses on digital business models and multi-sided platforms as well as digital advertising and fictional brands.

Covid-19: Young Lives Count Too

Doctors save lives today. It’s part of their oath and ethics. Unsurprisingly, most doctors faced with the Covid-19 pandemic recommended the drastic measure of mandatory confinement orders, or lockdowns. The main objective was to ‘flatten the curve’ of new infections so that it did not lead to overcrowding in hospitals. Ireland had an extremely limited … Read more

Cassandra Voices
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